McDonalds may have but the kaibosh on the super-size promotion quite some time ago, but their profit margins continue to grow at an even higher rate than some of their more loyal customers waistlines. As it turns out, this whole global recession whosamawhatsit has turned all of those hungry for decent value into hungry value meal consumers.
The corporate fast-food fatty became obese with profit in 2008 earning a stout $4.3 billion, $2 billion more than the previous years moderately healthy intake. In spite of a steep net profit drop of 23% in the fourth quarter, most certainly caused by the hamburglar’s mischievous leanings, the company’s earnings per share finished 4 cents above the estimated amount in that time. The famed restaurant and drive-thru now boasts serving around 58 million people per day, but before you presume that all of that saturated fat is situated stoically within the borders of North America, it’s important to note that the brand’s global profits increased 6.9% worldwide. This includes an 8.5% gain in Europe and a 9% rise in the Asia/Pacific region. The moral of the story is, just because the world is getting poorer, doesn’t mean it has to get thinner.
[...] McDonalds Posts Fat Profits, We Post, uh, Fat (oneriot.com) [...]