If you’re anything like us, your twitter stream is a constant flow of useful notices. Whether someone we know is telling us they have a gynecological appointment on Wednesday at 3pm or just that they really enjoy having eggs for breakfast, the informational content is usually rich and makes our lives more fruitful.
Occasionally, though, our tweeps do bog us down with nonsensical self-important notices about how much they love their car or how awesome their stock portfolio is. While we thought the latter types of messages were in the minority, a recent study by the Harvard Business Review shockingly shows that Twitter is basically a forum for a few douchetards to get together and gloat.
According to their research,”The top 10% of prolific Twitter users accounted for over 90% of tweets.” On other social networks the same top percentage usually accounts for a mere 30% of activity. A separate study also went on to show Twitter was one of the only social networks where “men are more likely to be “followed” by both other men and by women.” All of this research is fascinating, but both studies could’ve saved a heck of a lot of time and money by simply noting the phenomenon that Ashton Kutcher has over two million followers.
Our ultimate recommendation for Twitter is that it change it’s chief inquiry from “What are you doing?” to something along the lines of “What are you doing that actually matters in the context of other people’s lives?” Wait…how many characters is that?
Tweetingtoohard.com // magical