The current lay of the cultural landscape is littered with several kinds of social media consumers. There are the casual users who are just trying to stay connected, the recreational who find great entertainment value in the frequent status updates and interactive nature of socializing with those you can’t be near, and then there are the wholly self-obsessed who are convinced that their every move is of paramount importance on a global scale and thus worthy of the other two group’s time.
You can count Indonesian film director Joko Anwar as a member of the latter social “me”dia generation. The director of such films as Pintu terlarang and Dead Time, Kala wielded his sword of net arrogance to more or less make convenience mart Circle K a household name for the first time since Bill and Ted traveled through time from a phone booth outside one. Anwar announced via his twitter page that once his followers topped the 3,000 mark, he would be making a rather naked jaunt to the store, assuming of course that 3,000 people wanted to see him naked buying a bottle of iced tea. The director’s challenge predictably proved the unfortunate fact that there are enough people who are more than willing to encourage such self aggrandizing, yet wholly desperate seeming behavior. Within minutes Circle K was trending all over the net and Anwar was over 3,000 followers (way over - he’s currently at 16,000).
It used to be people would do anything for a buck - now it’s just for some digital disciples and a soft drink. Unfortunately, for some Circle K employees, that meant seeing a naked film director.
Behind the scenes video coming soon to YouTube - watch Joko’s Twitter profile for updates!
[...] Joko Anwar Does the Circle K No Pants Dance [...]