Monetizing the Realtime Web
This week, we announced RiotWise - a way for publishers of quality content to reach users of realtime web applications, and a way for developers of those applications to monetize in a manner that also adds direct value to their users.
The response was very positive (thanks VentureBeat, thanks TechCrunch) and we’re excited to embark on this next phase of OneRiot’s growth.
We’ll be rolling out a pilot on OneRiot.com Search Results Pages in the coming days. This will help us experiment with various types of content, from a variety of sources, to help us optimize effectively before opening the door to partners in the coming weeks. The first implementation will appear on the “right-rail” of the page, and is titled “Featured Content.” It is “featured” (not “sponsored”) because we are choosing to feature links to a variety of relevant articles from across the web that will help us with our tests. This phase is a test campaign to monitor the user and content partner experience. No payment is changing hands during this test.
How does it work?
Based on OneRiot’s realtime search technology, the idea behind RiotWise is to match users to fresh, relevant content from our partners in realtime.
The service is grounded on the premise that users of realtime web apps are primarily trying to find out what’s going on right now for a particular topic. RiotWise serves up links to web pages from a content network that helps users find out what’s going right now. It directly matches the user’s intent - in other words, it adds value to the users’ experience; it helps them do what they are trying to do.
In lab testing, we’ve seen high Click Through Rates (CTRs) on RiotWise. Additionally, click throughs are highly qualified, and well targeted. The user clicking is trying to find out what’s going on right now for a particular topic, and they are being served links to content from quality publishers that exactly addresses that topic. This provides a great experience for the user, and a great audience for the content provider.
RiotWise is built from the ground up to be distributed across the realtime web. Any third party app will be able to grab a relevant content feed, serve it up to users in realtime, and get paid. Now remember, the content being served is fresh, high quality and relevant to the users. It’s totally in sync with the needs of the user of a realtime web app - which is great for distribution partners. They can now monetize by serving content that is useful to their users and adds value to their overall service. This is how to monetize on the realtime web.
If you have any questions about RiotWise, please feel free to comment on this blog, or email me, Tobias Peggs, directly (tobias@oneriot.com).
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