Today we’re launching RiotWise Trending Ads, a stream of ads that are related to trending topics as they emerge across the social web. Simple but effective.
Trending Ads are a perfect fit for monetizing social web applications such as Twitter apps, IM clients and iPhone apps. Users of these services tend to be rabid consumers of content concerning today’s trending topics. RiotWise Trending Ads display ads that are highly relevant to those same trending topics. The “realtime relevance” of these ads makes a lot of sense to end-users, and results in a high click through rate – which means more revenue to share with the application developer.
This announcement builds on the momentum of OneRiot’s RiotWise system, the industry’s first ad network for the realtime web which we launched here. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.
RiotWise Trending Ads are available via OneRiot’s API, as well as a new Mobile Ad Unit. We’re looking forward to seeing what developers do with it. For example, our friends at Digsby, (the wildly popular IM and Twitter client,) are integrating the trending ads right into the stream of News Feeds.
Tobias, congratulations on launching RiotWise Trending Ads, looks like a great solution. I’d like to hear more about the technology for Reframe It, could you have the appropriate person reach out to me?
mike at reframeit dot com
Thanks!
Mike
[...] OneRiot Blog [...]
[...] web and developer of the PulseRank algorithm to discover trending content on the web, has recently announced its plans to monetize the real-time web by making available contextual ads that are related [...]
[...] Source: iPhone Gets Real-Time Twitter Ads Via OneRiot [...]