The Story: Hasbro is giving My Little Pony a magical revival. OneRiot has some perfect pony ideas of our own.
The Search: My Little Pony
When it comes to what kids want, no one has their finger on the pulse like Hasbro. Whether it’s because they’re just that perceptive or they’re brainwashing our children, Hasbro’s effectiveness is now manifesting itself in the revival of forgotten things and a ridiculous amount of merchandising (I’m writing this article while wearing my Transformers 2: Revenge of the Fallen bedroom slippers and tiara combo). With all the action-packed remakes catering to little boys with ADD and internet access, Hasbro has decided to pick up the slack with product lines targeted at little girls. With interests of that demographic going in a generally inappropriate direction, the toy giant is revisiting a more wholesome time, when girls dreamed of multicolored stallions with big spikes growing out of their faces. My Little Pony is coming back to TV and there’s nothing any of us can do about it.
With the new show and subsequent toy line on the horizon, we have been pondering which tactics Hasbro will be using to maintain the magic and fantasy while simultaneously keeping costs down and bolstering their profit margin. Naturally, being the on-the-fly thinkers we are, we came up with a few ideas of our own.
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