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Posts Tagged ‘Apple’

A Magic Mouse For the Few

10/21/09 - Posted by Abdullah Saeed under Industry

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Another year, another groundbreaking application of technology by Apple. Today, the Magic Mouse made its debut, and the buzz is predominantly positive. The multitouch mouse allows users easier and more intuitive control of actions on their screens, and everybody wants one.   Of course, there emerged a smattering of rhetoric on the realtime web about the evilness of the maker of the expensive white things, but then again, that commentary is always there. This product is just not the best opportunity to underscore how sinister and exclusive Apple is, causing some tech-lovers to go into straight up double think.
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Steve Jobs: I’m Not Biting the Apple Dust. Yet.

1/05/09 - Posted by Christopher Reinhard under Industry

Apple CEO Steve Jobs confirmed suspicions about his ailing health on Monday in an email to the company’s consumer community. It seems that Jobs has been suffering from a hormone imbalance for the better part of 2008, and potentially longer.

According to the email, Jobs’ recent noticeable weight loss—and his absence at Macworld—can be attributed to that, but the condition is treatable and a recovery should be made within the year. The letter also denounced the handful of reports suggesting Jobs was on his deathbed during the Macworld keynote, leading us to believe that the man was not in fact on his deathbed.

During Steve Jobs’ next several months of treatment, the CEO will remain as such, performing regular duties as if nothing were amiss (though did seem to imply that if his health got in the way of what was “best for Apple,” he would step down). As it currently seems he will make a healthy recovery, the focus has begun to fall on Apple PR’s blunders in misleading the public about Jobs’ condition and its effect on the tech giant’s appearance at Macworld. Apparently some folks at Apple insisted that the conference was irrelevant to the company at this point (Macworld…Apple…irrelevant?) and so it would not attend. Smooth move.

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Mac to MacWorld: Bite Me

12/17/08 - Posted by Brian Burns under Industry

Yesterday, Apple released the surprising news that, for the first time since 1997, CEO Steve Jobs will not deliver the keynote at the upcoming Macworld expo, and that this year will be their last in attendance. Apple’s press release, which suggests they no longer need the conference that bears their name, reads:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

The reasoning makes sense - after big recent iPhone and laptop upgrades, they probably don’t have a lot to say, and even if they did, they could say it better, to more people, somewhere else. Still, that hasn’t quieted rumors that Jobs is in poor health (too sick to stand up and speak). And just as much, it hasn’t quieted rumors that the expo itself is in steep decline. Unfortunately, Macworld was unavailable for comment, reportedly holed up at its place, eating ice cream and watching Fresh Prince of Bel Air reruns.

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