This post, an interview with OneRiot’s Tobias Peggs, was originally published at AltSearchEngines.com - thanks for asking such great questions, Charles!
A short exchange with Tobias Peggs of OneRiot:
Q: Which search strategies do you think hold the most potential for advertisers/marketers?
OneRiot: Firstly, advertisers/marketers will benefit from being where the users are. And increasingly that is realtime search. Industry stats suggest that 40% of searches would be best answered by results from realtime search engines (these are people trying to find out “what’s going right now” for something as heavyweight as “Iran Election” or as entertaining as “Britney Spears”). Stats aside, you can see the stellar growth of services like Twitter (which shows you the conversation around a query) and OneRiot (which shows you fresh, socially-relevant web content related to the query) underlining that fact.
Secondly, advertisers/marketers will benefit from a particular user behavior found on realtime search engines. That is: users tend to search many more times per day for the same query than they do on a traditional search engine. The reason is simple. On a realtime search engine, the results change in realtime to keep up with the latest news and buzz. So users keep searching to stay on top of the latest information. Therefore advertisers / marketers working with realtime search engines will be offered many more opportunities to monetize and/or engage the user during a day.
Q: From a business perspective, how difficult is it to actually get a viable engine? (more…)
Buddy Up